Hi, I'm Mr Pixel.

Lead Product Designer, with +20 years experience open for collaboration.

  • LG
  • HSBC
  • NHS
  • Toyota
  • Royal Mail
  • British Red Cross
  • The AA
  • Dunnhumby

My work

  • NHS Covid-19 app

     Case study available

    The NHS COVID-19 app is the official contact tracing app for England and Wales. I'm proud to have led the UX team who designed this awesome app, to save as many lives as possible. The project was...

    Learn more

  • HSBC Mobile Banking App

     Case study available

    I was a Lead UX design consultant for HSBC UK, for more than three years. I led the UX & UI efforts and a UX team of four designers in the London office, working closely with other UX teams from Hong...

    Learn more

  • Smarock Classroom learning platform

     Case study available

    Smarock Classroom is a start-up which offers an advanced teaching/learning platform for public and private schools in China. I have led the entire User Experience effort for almost three years, from...

    Learn more

  • Quantum

     Case study available

    Quantum is a banking web app for small businesses. It allows its customers to create pots in up to 28 currencies, live deposits, pay beneficiaries around the world, integrate with existing accounting...

    Learn more

  • Bunk

    Bunk is a proof-of-concept created to validate the desirability and feasibility of commercial banking app. I have looked after the entire UX process, from user interviews, personas, competitor...

    Learn more
Book a call

About Me

Nice to meet you.

Hi, I'm Mr Pixel, also known as Dan or George. I'm a 40-year-old Lead Product Designer based in London, UK, with over 20 years of experience helping clients achieve success through design. From freelancing and startups to some of the world's leading Fortune 500 companies, I’ve worked across diverse teams and environments, delivering impactful digital experiences. Throughout my career, I've kept my passion for design alive by staying curious, embracing new challenges, and continuously refining my craft to drive meaningful results for my clients.

I am specialized in

  • Reasearch
    Research – Understanding Users and Business

    Great design starts with deep insights. I uncover user needs, business goals, and market opportunities through thorough research and strategic analysis. Using qualitative and quantitative methods, I map out user pain points and motivations while aligning design strategies with business objectives to create impactful, user-centered solutions.

  • Prototyping
    Solution concept generation & Low-Fidelity wireframes

    Before jumping into high-fidelity designs, I craft clear, structured concepts through wireframes, flow diagrams, and interactive prototypes. This phase focuses on defining user journeys, validating ideas, and documenting key design decisions—ensuring alignment between stakeholders, developers, and product teams before scaling to full design execution.

  • UI
    UI Design, Brand Guidelines & Design Systems

    I create visually compelling, intuitive, and scalable interfaces that enhance user experience while maintaining consistency across products. From crafting brand-aligned UI components to building comprehensive design systems, I ensure every detail - from typography to interactive elements-adheres to accessibility and usability best practices.

  • Front-end
    Accessibility - Visual Compliance, Audits & Reports

    I ensure digital experiences are inclusive and accessible to all users, regardless of ability. By conducting in-depth accessibility audits, generating compliance reports, and applying WCAG standards, I help businesses create user-friendly products that meet legal requirements and enhance usability for everyone.

Book a call